Another friend, who was doing her residency in dermatology at the time, taught me that the sun damage our skin gets at an early age can lead to this type of damage over time––and that the key to staying protected was SPF. What drove you to start your own brand? I was inspired to start Supergoop! when a friend of mine was diagnosed with skin cancer in our 20s. Holly realized that daily SPF application was one of the most effective ways to prevent this disease, so she made it her mission to develop sun protection products that people would eagerly slather on every day. “We’re excited to work with the team at Blackstone because they think differently, reinforce our strengths and will help the team scale Supergoop! through expanded brand awareness, international exposure and out-of-the-box product innovation.”Įxisting investors, including The Thaggard and Emery families, Encore Consumer Capital, Cult Capital, Green Park & Golf Ventures, CircleUp, Grace Beauty and Swat Equity, are said to be rolling over their stakes.A teacher and mother, Holly Thaggard was inspired to add entrepreneur to her resume when a close friend was diagnosed with skin cancer. As we look forward to the future, we wanted a partner who could help us drive the business to reach the next level,” said Baldwin. “We are on an incredible journey at Supergoop! and are excited for the road ahead. “We’re proud to support the continued expansion of this business and to welcome Holly, Amanda and their incredible management team into the Blackstone family.” “Supergoop!’s everyday products that look and feel great while providing meaningful protection from sun damage are changing the way people view sunscreen. “Their experience of driving growth around the world is exceptional and will be critical to furthering our efforts to change the way the world thinks about sunscreen.”Īnn Chung, Global Head of Consumer for Blackstone Growth, added: “By creating a new category in SPF-focused skin care, Holly is the kind of innovative founder who is inspiring mission-driven entrepreneurs globally. “We couldn’t be more thrilled to join the Blackstone family of female-founded, category-creating companies to further that mission. “Today, we’ve changed consumer behaviour and attitudes toward SPF through innovative products and education. “Over 15 years ago, I founded Supergoop! with a mission to transform the sunscreen industry and eradicate skin cancer by making everyday essentials with SPF that people want to wear,” said Thaggard. Today, Supergoop! boasts close to 50 sunscreen formulas and runs its Ounce by Ounce programme, shipping complimentary products to classrooms across America. Thaggard launched the brand in 2005, following a close friend’s diagnosis with skin cancer at the tender age of 29 its founding mission was to develop innovative, dermatologist-approved, ‘clean’ ingredient SPF products that encourage consumers to incorporate sun protection into everyday routines. It is hoped the investment will fuel Supergoop!’s product innovation and help drive consumer behaviour change through education and brand marketing, as well as expand the US company’s national and global reach. The 15-year-old brand was founded by former teacher Holly Thaggard, who will continue to maintain significant equity ownership in the business, as will Supergoop! CEO Amanda Baldwin together with the brand’s existing senior management team, according to Blackstone. A post shared by Supergoop! growth fund of asset management firm Blackstone Group is to acquire a majority stake in sunscreen label Supergoop!
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